Trisakti Institute of Tourism Library
In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley–influenced narratives of boundless opportunity and exponential growth, in which internet-enabled entrepreneurship allows A…
This book emerged from a five-year European Research Council (ERC) funded project called Geonet. The project (ERC-2013-StG335716-GeoNet) gave us the opportunity to fund both the salaries of the authors (Nicolas and Michel as full-time Postdoctoral Researchers on the project, and Mark as the Principal Investigator) and the extensive fieldwork that was required to undertake a research project of …
Tumbuhnya bisnis rumah makan atau usaha sejenis saat ini membuat persaingan antar pengusaha khususnya pedagang dalam memikat konsumen agar dapat meningkatkan penjualan. Persaingan antar restoran yang sangat kompetitif dan variatif, baik dalam sisi produk, tempat, harga, maupun promosi saat ini menunjukkan bahwa strategi pemasaran yang mampu mengkoordinasi bentuk pemasaran secara sinergi sangat…