THE IMPACT OF BRAND TRUST TO BRAND ATTITUDINAL LOYALTY AND BRAND BEHAVIORAL LOYALTY AT SWISS-BELHOTEL PONDOK INDAH DURING PANDEMIC COVID 19

Since COVID 19 pandemic, the business industry sector has been needed to survive and innovate, brand trust is one of the customers' beliefs to choose the product and services, because it is associated with the attitude and behavior of the brand. by prioritizing the brand trust during pandemic covid, it rebuilds the attitudinal and behavioral loyalty customer to the business. This research examined the effect of brand trust on attitudinal loyalty and behavioral loyalty at Swiss-Belhotel Pondok Indah during pandemic COVID 19. This research method is descriptive quantitative. the data was collected in this study by distributing questionnaires to 100 respondents who use the services of Swiss-Belhotel Pondok Indah , and 14 respondents who never use the Swiss-Belhotel Pondok Indah services with a total of 111 respondents.