THE IMPACT OF PRODUCT AND SERVICE QUALITY OF COCOBROWNIE TOWARDS CONSUMER SATISFACTION

Despite the economic crisis caused by the recession, the dessert industry is quickly increasing. Online commerce in Indonesia is expanding fast, resulting in establishment of several online stores. Numerous elements that impact customer purchases at online businesses, one of which is product information. Online stores cannot be directly monitored against ratings; they can only give good service to consumers before and after the purchase transaction. By analysing the impact of product and service quality towards consumer satisfaction, hope the online businesses may grow better. This research analysed the impact of product and service quality towards consumer satisfaction on CocoBrownie. This research method is descriptive quantitative. The data obtained in this study were collected through distributing questionnaires to 104 respondents who bought CocoBrownie.