THE EFFECT OF BRAND TRUST AND MARKETING MIX STRATEGY ON 3, 4, AND 5 STARS HOTEL PERFORMANCE DURING THE COVID-19 PANDEMIC

Hotel Performance has been hit dramatically during the Covid-19 pandemic. This pandemic has caused a decreasing amount of trust from the customers. This analysis will be done in Indonesia in order to analyze the effect of Brand Trust the Marketing mix Strategy on the 3, 4, and 5 rating stars Hotel Performance. This research will use the quantitative method by distributing the questionnaires to the hotel managers of 3, 4, and 5 rating star hotels in Indonesia, and the Indonesian residence who have stayed in a 3, 4, or 5 rating star hotels during the Covid-19 pandemic.