THE INFLUECE OF SERVICE QUALITY & PROMOTION TOWARDS CONSUMER DECISION AT WHEATLEY DURING COVID 19

Since COVID 19 pandemic, business industry has been required to innovate to survive this downturn, where service quality is the main interest in this pandemic, not only service quality but promotion is also a major factor in someone consumer decision in business. By prioritizing service quality and promotion during COVID 19 pandemic, it will rebuild someone consumer decision in business. This research examined the effect of service quality and promotion on consumer decision at Wheatley during COVID 19. This research method is descriptive quantitative. The data obtained in this study were collected through distributing questionnaires to 99 respondents who bought Wheatley and 4 respondents who never buy Wheatley with the total of 103 respondents.