eMarketing: The essential guide to marketing in a digital world

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: -Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. -Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. -Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.