Strategic Management and Business Policy Globalization, Innovation, and Sustainability SIXTEENTH EDITION

This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions. Alan Hoffman (a longtime colleague and friend of Tom) joined the book in its 12 th edition and has led the entire case effort. Chuck Bamford joined the book starting with the 14 th edition. He was an undergraduate student and RA for the strategy faculty at McIntire working for Tom and David in the early 1980s. The galley proofs were used in those classes and the first edition was released in 1982.