Strategic Management and Business Policy: Globalization, Innovation, and Sustainability

Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, Amazon, Blue Nile, Groupon, Netflix, Zynga, Under Armour, General Electric, AB Electrolux, Tesla Motors, Delta Airlines, and The U.S. Digital Signage Industry Note) for a total of 13 new cases! Many of the cases are exclusive to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries.