A CULINARY CONCEPT DEVELOPMENT INDEPENDENT PROJECT\r\nSUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS\r\nOF THE DEGREE OF BACHELOR OF ARTS WITH HONOURS IN\r\nINTERNATIONAL CULINARY ART

The project aims to define and execute the process of developing new food\r\nproducts, with a focus on emerging market trends, target market, product\r\nspecifics, and launch location. A review of literature on entrepreneurship,\r\ninnovation, creativity, and product development will support the justification of\r\nthe new product, Ez’Pop! Secondary research will guide the process and identify\r\nthe necessary data, while a standard recipe and production plan will help\r\ndetermine the product\'s selling price. Sensory feedback will be gathered and\r\nanalyzed based on research findings, and the project will conclude with\r\nrecommendations, potential improvements, and reflections on the study.