THE INFLUENCE OF TOUR SERVICE QUALITY TOWARDS CUSTOMERS LOYALTY THROUGH CUSTOMERS SATISFACTION AT MOUNT BROMO TOURISM IN EAST JAVA INDONESIA

The variables used as many as three variables: the quality of service as an independent variable, satisfaction as an intervening variable, and loyalty as the dependent variable. The analysis tool used is Path Analysis to determine the effect of perceived service performance rating on satisfaction and loyalty rating. Validity, reliability, and classical assumption done before the path analysis. The result rresearch shows that: 1. Quality of service is a significant influence the satisfaction of tourists at Mount Bromo Tourism in East Java Indonesia; 2. Service quality significantly influence customers loyalty in Mount Bromo Tourism in East Java Indonesia; 3. Customers Satisfaction rating effect significant loyalty to the Mount Bromo in East Java Indonesia. The conclusion that the perception of tourists on the quality of travel services positive effect on satisfaction and loyalty rating in Mount Bromo Tourism in East Java Indonesia.