Influence, new and expanded : the psychology of persuasion

This new edition of the highly acclaimed bestseller, Robert Cialdini the New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion describes the psychological process in people when they say yes and explains how these insights may be applied ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use these techniques.