Trisakti Institute of Tourism Library
Trisakti Institute of Tourism Library
SKRIPSI
THE IMPACT OF STORE ATMOSPHERE AND STORE PROMOTION TOWARD CUSTOMER PURCHASE DECISION AT KONG DJIE PADJAJARAN BOGOR
The impact of competition in the coffee shop business is very tight, which requires every retail
business should continue to innovate to create a unique atmosphere and different from its competitors
to be more quickly recognized by its customer and in the emerging business scenario various
promotional techniques are used by the marketer for influencing the purchase decision of their
consumers. The purpose of this study is to analyse the influence of store atmosphere and store
promotion in customer purchase decision.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah