Thesis

PENGARUH PROMOTION MIX TERHADAP PENGAMBILAN KEPUTUSAN MENGINAP (STUDI KASUS : HOLIDAY INN EXPRESS JAKARTA THAMRIN)

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The purpose of this research was to determine how its sub dimension of
promotion mix, sales promotion, personal selling, advertising, public relation
and publicity and direct marketing drive purchase decision among customers
who are visiting the hotel. The design of the research applies a survey to
interview for testing the hypothesis. Meanwhile the required data consist of five
variables are sales promotion, personal selling, advertising, public relation and
publicity ,direct marketing as dependant variable and purchase decision as
independent variable. The number of customer being respondent of the study
are 100 customer.
Data analysis used in this research was consist of the multiple regression
analysis method with SPSS (Satisfied Program for Social Science) program.
The result of this research found that promotional tools such as advertising and
direct marketing has significant relationship in purchase decision. From the
result of correlation Analysis show that variable advertising has a significant
value 0,00 and for direct marketing 0,018 .

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Jakarta : Sekolah Tinggi Pariwisata Trisakti., 2014

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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